Would you like to be featured on Boise Bucket List? Gain immediate exposure for your business or brand?
Photo: Adora Belle Photography
Using an Instagram influencer is a trending way to add to your overall marketing strategy. Using an influencer helps increase your brand awareness, grow your follower base, and drive huge traffic to your website. It also introduces your brand to a new audience via a trustworthy source: your Instagram influencer.
Why Use An Instagram Influencer?
Help Increase Your Brand Awareness.
If you’re a new business or an existing business that’s struggling, brand awareness is vital to sustainability. For many businesses, brand awareness is a top priority. When you use an Instagram influencer, you cast a wider net and introduce your business to a wider audience, all by 1 simple post!
Drive Sales with Instagram Influencer Marketing
Build Excitement for a Product Launch
If you have a new product coming out, collaborating with Instagram influencers is a great way to get people excited about your launch! By giving influencers early access to your product, you’re able to both position your product as something cool (because the influencers are excited about it) and market your product before it’s even out yet!
Why Boise Bucket List?
Since 2016, I have built a “like/know/trust” relationship with my audience. I have keen ability to tell your story in a captivating, authentic & creative way. Unlike standard advertising agencies, I do not only post a photo & give a generic call-to-action.
I want to know your story (all of it)
I want you to share what makes your business different, what you’re proud of
I want to share the best photos that capture my audience’s attention
First-Person Perspective: as a community-based influencer with a hyperlocal audience, my journey is exactly that: mine. It’s my voice, my experiences, my opinion. This adds to an element of trust & authenticity you do not see with standard advertising approach to marketing.
Professional and educational background: with Boise Bucket List being a passion project, I have the freedom to choose the best brands that align with my voice & mission as a community influencer. With a full-time position at a local law school, my primary source of income is NOT through BBL. In addition, my legal education & skills allow me to synthesize your information in a short & concise way through captivating captions. I also include disclaimers (including Federal Trade Commission) about our influencer partnership.
Analytics & Reach: per my media kit, my analytics and data support the fact I am a microinfluencer with a hyperlocal audience. With over 1.3 million impressions per month for my feed, your business will achieve brand awareness
influencer marketing packages
I offer three different services for interested businesses:
introductory package
This Introductory Package is ideal for your business/brand IF
Looking to promote a one-time event or a new product launch. For example, you are opening up your brick-and-mortar, have a new business you recently launched or a new product/service/item you’d like to garner attention
You do not necessarily need to increase your follower base (as with a giveaway)
Introductory Package Includes:
One (1) Instagram Feed Post (content provided by you, including key talking points for caption)
Five (5) Instagram Stories with “Swipe Up” Call-To-Action: I will drive traffic to a point of destination (you provide the website link). Stories will be posted simultaneously when the Instagram feed post is shared. All Instagram stories will be consecutive.
Analytics shared within seven (7) days of post
Investment: $499.00 per package. Instagram feed post will be archived after six (6) months. Instagram Stories last for 24 hours.
Boost Package
This Boost Package is ideal for your business if you are seeking an increase follower count and heightened brand awareness. Giveaways are a proven way to achieve this goal in a shortened window of time. My giveaways have been proven effective when they are coupled with Instagram stories (a day before, the day-of the giveaway, and a “last call” reminder to get last-minute entrants).
Businesses should consider hosting a giveaway because:
It encourages social sharing of your Instagram post
It helps grow your Instagram following
Increases your brand exposure
Heightens your brand awareness
Results vary with giveaways. Traditional giveaways have ranged from 50 new followers to 200+ new followers during the span of the giveaway (usually 2 to 3 days). Please note: due to the nature of giveaways, do anticipate a melt of followers once the winner is announced. Percentage ranges from 1% to 5% melt.
Boost Package includes:
Giveaway hosting services
Post the giveaway during peak days (Monday through Thursday)
Including call to action: must like the post, follow your Instagram handle, and tag at least 2 friends in the comments. I usually encourage more tags because it leads to increased chances to win.
Giveaways run for 3 total days
I use a third-party tool to randomly select the winner(s). I then initiate an Instagram direct message (you & the winner(s)) and encourage you to connect separately to exchange the prize
10 Instagram Stories
To maximize your giveaway service, I will consult with you to determine the best & appropriate prize that aligns with my audience:
Popular giveaway prizes include:
Gift Cards to local businesses ($10 to $100 have been impactful)
Gift packages
Beauty/spa experiences
Boise/Idaho inspired merchandise/swag
Adventures
Staycations
Please note:
I do NOT guarantee any number of followers gained during the course of the giveaway. The purpose of the giveaway is to gain immediate exposure & provide followers with a call to action.
The standard format of the giveaway is:
Like the post
Follow your business Instagram page and Boise Bucket List
Tag # of followers in the comments (typically 2 to 3 followers is the standard).
I coordinate the communication between the client (you) and the giveaway winner. You will then be responsible to ensure the giveaway winner receives his/her prize.
Investment: $699.00 per giveaway service (this does NOT include the value of the item(s) you are giving away).
hype 30-day campaign
What is an influencer campaign? Influencer marketing is the fastest growing online marketing channel. On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing. An influencer campaign is a minimum of one (1) month commitment of posts, Instagram stories, Instagram Live, etc. You increase your brand visibility and awareness on a consistent basis, as opposed to a singular post and/or giveaway.
For a more strategic, high-level custom campaign, this package is for you. This package includes:
Initial client consult to determine best campaign for set goals
Three (3) Instagram post feeds with strategic CTA
One (1) giveaway service
Four (4) stories each week with “Swipe Up” CTA
Campaign analytics review post-campaign
Additional options include:
Instagram Live Feature (showcase a behind-the-scenes of your business); video is repurposed and shared on IGTV Behind the Scenes Channel
Feature in weekly Boise Bucket List emails (3,100 subscribers); featured each week throughout the campaign
Disclaimers:
FTC rules will apply to each post made during the course of the campaign.
Each party must enter in to an influencer marketing agreement prior to
Please note:
Campaigns are custom & specific to the client’s needs. Not one size fits all, and it depends on the goal(s) of the campaign.
Campaigns are non-refundable once payment has been received. Payment plans are available.
Campaign packages start at $1,000.
Please email info@boisebucketlist.com to schedule a consult.
Adventure/experience feature
One primary purpose of Boise Bucket List is to highlight new experiences and adventures in Boise and beyond. If your business offers bucketlist-worthy experiences — white water rafting, jet boat ride, paint night, horse-back riding, concerts, performances, etc. — I consider trade rather than monetary exchange. Please email info@boisebucketlist.com for more information.
Restaurant/Food-based feature
Do you own a food truck/food stand?
Do you want to showcase your new menu and/or dining experience?
Are you rolling out a new cocktail menu & want to give my audience a sneak peak?
Showcasing food experiences is a fun & thrilling part of Boise Bucket List. My audience is excited to learn about the newest brunch, newest cocktail, and newest spot to checkout.
In exchange for a promotion, I do consider trade instead of monetary payment. Food-based features do not have to a specific amount, and can range depending on what you’d like to feature. Please email info@boisebucketlist.com for more info.
A La carte services
Instagram Stories Bundle:
5 consecutive Instagram stories
Swipe Up call-to-action
Last for 24-hours
Investment: $99
single instagram feed post
One (1) post during peak hours
Archived 30 days
Investment: $550
have additional questions?
Please complete the form below. We will contact you within 48 hours.